We design the websites, lead engines, and operating systems that small service businesses run on. Three systems. One firm. Built and operated monthly with the customer.
Built in Mountain House · 48-hour Site Sprint · Serving the Tri-Valley + Central Valley
Most agencies sell one thing. A site. A funnel. A CRM. Each works in isolation. Together they leak: the site ranks but never books, the CRM stores leads it never replied to, the phone goes to voicemail at 4:47pm on a Tuesday and that job goes to somebody else.
We build the three systems as one stack. The site that gets you found feeds the lead engine that wins every call. The lead engine feeds the operating system that books the job, schedules the visit, and bills it. Each system shares state with the next.
Then we run it monthly with you. AI builders ship the pages. AI receptionists handle the calls. AI agents run the workflows. We run the relationship — the part that still has to be human.
That's why the firm exists: small service businesses across Northern California shouldn't have to wire three vendors together to capture a Tuesday afternoon.
Three systems, one stack. Start anywhere. Each one stands alone; together they compound. Founding-10 pricing below.
The 48-hour Site Sprint, schema-perfect. Local SEO that earns the map pack. Content that the next-generation answer engines actually cite.
CallCapture catches the calls you miss. AI receptionist answers, qualifies, books. Every form, chat, and DM lands in the same inbox. Nothing falls through.
(Ava)
(Nova)We design the operating system your business runs on — with custom in-house AI assistants tuned to your workflows.
CRM, scheduling, invoicing, and AI assistants wired into one workflow. Replace the spreadsheet, the sticky notes, and the founder being on every thread.
One operating system. Three lanes.
We meet you where you are. Most small service businesses sit at "Replying when we can." From there, the path is a ladder, not a leap.
No site, or a site that doesn't rank. Word-of-mouth only. Calls come from people who already know the founder.
Signal: page 3 of GoogleStart with Find →A site exists. The founder answers calls between jobs. Tuesday afternoons leak revenue. Leads get lost in three different inboxes.
Signal: 30%+ missed callsFix it with Win →The site is found. Every call is answered. Every lead replied to in under a minute. The founder is no longer the receptionist.
Signal: zero missed leadsSee the Win lane →The full stack runs. Scheduling, dispatch, billing, follow-up — all systemized. The founder is in the relationship, not the workflow.
Signal: founder takes a week offSee the Run lane →Based in Mountain House. We work with owner-operators across the I-580 corridor: Tracy, Livermore, Pleasanton, Dublin, and the surrounding Bay-edge service economy. Local enough to drive out. Technical enough to run the whole stack.
We're built AI-native from the start. AI builders ship your pages. Nova answers your calls (CallDesk). Ava catches the ones you'd miss (CallCapture). And for Run, we install custom in-house AI assistants — tuned to your business, named by you — that orchestrate operations end-to-end across automation platforms, agentic bots, and intelligence layers.
Founding-10 customers get in early. After that, we open broader.
Every door ends in a 30-minute call. No pressure, no script. We'll either be the right firm for you, or point you to one that is.